BoyleSports is the largest and most successful independently-owned bookmaker on the island of Ireland.
Founded in 1989 by John Boyle, the business has grown to over 263 shops in Ireland and 13 shops in the UK, and now offers telephone, mobile and internet betting and gaming services in Ireland, the UK and a range of other international markets.
Key milestones in the growth of the company include the purchase of 17 Celtic Bookmakers shops in 2011, saving over 100 jobs. Later in the same year, BoyleSports purchased shops from William Hill as they withdrew from the Irish market, saving 65 jobs. Most recently in 2019, we have moved into the UK market with the acquisition of a group of shops in Birmingham, which has coincided with BoyleSports sponsorship of the Birmingham City FC team.
BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk which straddles the border with Northern Ireland. The company currently employs over 1,700 employees throughout Ireland. BoyleSports is regulated for betting and gaming activities in Ireland, the UK and Gibraltar. A Marketing Operations centre was opened in 2015, based in Ocean Village, Gibraltar, employing over 20 staff.
BoyleSports has always set itself apart by offering a better customer experience and better value than any other Irish bookmaker. Walk into any BoyleSports shop and instantly see and experience the difference. Our friendly staff are knowledgeable for experienced punters and welcoming to new and recreational bettors.
Each employee in BoyleSports is trained to the highest standards and with the highest demands to ensure that our customers receive the best experience possible. In an internet world, this focus on customer experience means that we invest heavily in the mobile and web experience we provide our customers with a faster and easier user experience.
Today BoyleSports offers a wide range of betting opportunities ranging from Horse Racing, Greyhounds, Football and Tennis to Golf, Rugby, NFL Cricket, Basketball and Lottery. Our gaming products include Virtual horse and greyhound racing, roulette, blackjack, poker, bingo and a wide range of casino and live casino experiences.
Live In-Play betting from BoyleSports exceeds that of many other bookmakers with tens of thousands of real-time betting opportunities every day. Thanks to the advent of mobile technologies, you can now bet with BoyleSports anywhere and any time with our 5-star rated mobile apps.
The unique BoyleXtra loyalty rewards programme means that every bet counts towards exclusive rewards and experiences, regardless of whether you bet in store, online, on mobile or over the phone.
BoyleSports - This Is Betting.
Head of HR
Jackie began with the Company in 2001 as their Training and Development Manager. She moved into her role as the Head of Human Resources in 2008.
Ailbhe started as a cashier in the Nenagh branch in 2007. After a stint as a Shop Manager and Regional Manager in Dublin, she relocated and joined the HR team at HQ.