• Extending the personal touch from in-store to online
  • More bespoke activity in terms of offers & communications
  • Personalisation of the product experience
  • Personal, friendly attitude among collegues 


  • A dynamic industry requires a dynamic approach to ideas.
  • Support constant change, activity and progression
  • Be positive in attitude & full of energy & new ideas
  • Be quick to lead, quick to react, quick to respond


  • Instil a fearlessness / self confidence in ourselves
  • Be risk takers & key contributors
  • Don’t fear failure – just fail fast and move on
  • Be confident in what we have achieved & what we will achieve


  • Strive for excellence in all we do
  • Look to do the basics brilliantly
  • Create a positive work environment
  • Assure that “It will do” is not good enough